11:40AM "So FaceTime... that's number 9. So that is the iPhone 4. We think it's the biggest leap we've taken since the original."
11:39AM "Now it's based on a handful of standards... but this is going to be an open industry standard."
11:39AM "This is one of the moments that reminds us of why we do what we do."
11:38AM Wow -- very cool. Two people speaking in sign language on the phone. We're getting a little choked up! That's a pretty cool use.
11:38AM Wow. You can flip the image to the rear camera. This commercial is pretty intense.
11:37AM A daughter graduating and talking to her mother!
11:37AM Ah ha... it's the Sam Mendes commercial!
Update: Though the commercial was similar to the Sam Mendes spots we'd heard about, it was apparently directed by Andrew Zuckerman.
11:37AM "We made a little video to show some of the ways people might use it."
11:36AM "So FaceTime video calling. We're really happy with this."
