CISCO UCXAM 646-223 Unified Communications Express AM

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The 646-223 UCXAM Unified Communications Express AM exam tests a candidate's knowledge of the skills needed by an account manager to articulate a Cisco IP Communications Express solution to small, medium and enterprise customers.
Develop business requirements for a Unified Communications SMB customer
•Qualify an opportunity with an SMB customer
•Identify key SMB customer business drivers (Virtualization, Mobility, Compliance, Globalization, etc.)
•Identify SMB customer needs/pain points from responses to probing questions
•Identify appropriate responses to typical SMB customer objections
•Identify the lifecycle services required to support Express solution deployment and management
•Identify the individuals influencing the Express product decision-making process
Describe the value of convergance in Cisco Unified Communications Express solutions
•Describe the benefits of a converged solution in an SMB customer environment.
•Describe the market trends pushing converged solutions in an SMB customer environment
•Describe how solutions can leverage SMB customers' existing infrastructure
•Describe how solutions can simplify SMB customers' operations
Describe the capabilities of Unified Communications Express solutions
•Describe the functions of various UC Express Products/Systems
•Describe the differences between Unified Communications Manager and Unified Communications Manager Express
•Describe the features and functionality of UC Express Endpoints -- include XML as an endpoint feature
•Describe the features and functionality of Unified Communications Manager Express and Unity Express
•Describe the features and functionality of UC Express Applications (Messaging, Video, Mobility etc.)
•Identify Unified Communications Express Management tools
•Describe the features, advantages, methods and benefits of security in a Cisco Unified
•Communications Express Solution
Describe the value propositions of Unified Communications Express solutions
•Describe how UC Express solutions can increase employee productivity
•Describe how Cisco Unified Communications Express improves customer responsiveness
•Describe how Cisco Unified Communications Express can enable a collaborative business environment
•Describe the ROI gains realized by a Cisco Unified Communications Express solution
•Identify the unique advantages of Cisco's UC Express solutions over the competition - converged infrastructure, network services, etc.