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|05-22-2012, 03:13||#1 (permalink)|
Join Date: May 2012
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Can MOTOROLA mobile move out of the stall growth?
Recently, the ministry of China commerce finally approved Google acquisition MOTOROLA mobile case. The approval added restrictive conditions to Google, including Andriod system at least be free for five years and can not to discriminate against any original equipment manufacturers with android platform, etc. So far, Google acquisition MOTOROLA mobile finally came down, the next, how MOTOROLA mobile of Google will face the competition of fierce mobile Internet (smartphones and tablet computer).
According to the latest statistics of Gartner, the first quarter of MOTOROLA mobile in 2012 of smartphone shipments is 5.1 million sets, row in the ninth, market share was 3.5%, compared with the same period last year, market share growth of 0.1%. And look from the past six quarters, its market share were 5%, 4%, 4%, 4%, 3%, 4%, even though the market share is low, but basicly steady, see its revenue and profit, in the past quarter, its revenue up 2% year-on-year, profit fell 6.2%, although losses of $86 million, but with the other manufacturers, such as compared with nokia and RIM (market share, revenue and profit decline range), MOTOROLA mobile more like in a stall growth state, what this means for MOTOROLA mobile and its new club Google?
In fact, a enterprise business into a stall growth is rather embarrassing and difficult thing to deal with. MOTOROLA mobile itself, secretary strength, they'll get rid of this kind of condition, and enter a kind of benign growth, on the contrary, it may into decline one day.
For Google, the final effect is not obvious after $12.5 billion merger. Recently, MOTOROLA mobile fell in a patent litigation with Microsoft, many kinds of main smart phones, including tablet compute rare facing the risk of be banned in the United States , although the possibility of reconciliation between the two parties is larger, but patent authorisation pay will many, this virtually add new cost pressure to MOTOROLA mobile. The important thing is, MOTOROLA mobile losses could damage the Google profits. But facing the increasingly fierce patent war in the smart phone market, because MOTOROLA mobile has a great deal of patent, for consideration of Android in future, it is difficult to give up the whole MOTOROLA mobile, this is why some time ago rumours around that Google may sell MOTOROLA handset business after the completion of the acquisition.
The reason why industy think Google may sell the MOTOROLA mobile phone business is because open of Google Android is very difficult to give MOTOROLA substantial help, this time the ministry of commerce of China Google approval merger MOTOROLA mobile with restrictive conditions make this help hard to work in five years. In fact, throw of the ministry of commerce of China's conditions, from Google own look, it won't keep the tail from wagging the dog, that is to damage the interests of many Android partners just for MOTOROLA mobile.
Then, the future of MOTOROLA mobile may be more on itself, at least, won't get any special care from its new team Google there. It will compete with other Android is manufacturers as equal competition, look from the competitions of last year, MOTOROLA in the the second tier of Android, and in the stall growth, neither can go up again, and hard to come down, so get out of this embarrassing stall growth, will decide the future of MOTOROLA mobile, and whether can come out, I think, without Google extra support in the system and the application, return to design and the right market strategy is the key, after all, since can't help Google profits, at least let Google see hope in market share.
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