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|06-15-2012, 03:36||#1 (permalink)|
Join Date: Jun 2012
Thanked 0 Times in 0 Posts
Comprehensive ****: apple really will give Google a little color to see
Before Jobs passed away, he told biographer Walter Isaacson, willing to launched a thermonuclear war with Google for patent infringement of Android. This book out, the relevant media interviews with Walter Isaacson, asked him how Jobs will start the specific war. He gave the answer is, through the patent litigation. Although this may cause certain impact to Google, but is far less than "thermonuclear war".
But view from the WWDC congress, apple seems really will give Google a little color to see. And, here we also not just talking about Android, Apple is actually to all-round attack Google. Google all the supporting and auxiliary services, co-existence and co-prosperity with its search service. And now, Apple is making all skill, through a new version of the iOS to weaken the importance of web and search in the mobile.
Specific as follows:
Through the new version map application, apple to into the local search business. Apple and Yelp, Google's a hater, reached a cooperation, to further optimize list of local businessmen of the new map application. Through the apple's map, user can now directly through the application of Yelp rather than Google search, obtain good quality search results.
And actually such search to Google is very important. If apple full launch this kind of search in Safari, then Google's mobile advertising business will further impact.
Apple's search engine called "Siri". Apple increased some new functions for Siri, such as the search of the sports events in scoring and all kinds of data. But, the worst for Google is, Siri also set information of Yelp and Foursquare, these hot platform, the user can directly through the Siri search and complete hotel reservation. Earlier, this kind of commercial activities by Google and mobile network.
Apple's PassBook may become better application like Google Wallet. Apple and Google have joined into the next generation of mobile payment war. Apple's iTunes account has more than 400 million credit card. So, in payment, apple has a good foundation.
PassBook now has open to the third party developers, it could become templates big company create the application for the user. It can help users to manage kinds of electronic ticket, including coupons, VIP card, boarding pass, the game tickets, etc. In addition, it's a unique function is that it can automatically show nearby shops membership card and the coupons and other information, for example, when you pass starbucks, PassBook will pop up a message to remind you that starbucks is nearby, you can use related starbucks coupons and coupon, etc.
And the application of such PassBook this actually very like some company issued "loyalty card", take starbucks for example: we can put our money to starbucks applications, and then when we buy starbucks coffee, we'll just get the pay finished with phone scan. Just think, if we don't take money to applications, and just finish direct payment through the iTunes account, very convenient, right? If apple does, then apple's pay business will come soon.
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|06-15-2012, 06:06||#2 (permalink)|
Join Date: May 2012
Location: China Shen Zhen / Groug Zhou
Thanked 6 Times in 5 Posts
when apply turn to be open source, then, android would get harmed a lot.
currently, android enter many open source area where were open such markets from apple which angry many apple's staffs.
before: apple VS windows
jobs found new pc, bill take the idea and develop better.
now: apple VS google
jobs found new apps sites, sergeny take the idea and flighting with apple now.
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