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Old 06-24-2012, 02:57   #1 (permalink)
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Product analysis of enterprise social networking site Yammer

Yammer is a enterprise network service socialization released in September 2008, growth is very rapidly, and in less than three years, it has more than 10 Million enterprise users distribution in more than 160 countries and regions, including 85% of fortune 500 enterprises... According to Yammer website says, Cisco, Groupon, Adobe, AMD, Intuit and other enterprise is the user of Yammer. And in this year, 7-11, ford motor company, the southern company, shell and SuperValu also has become customers of Yammer.

What is the position of Yammer

Positioning of Facebook is mass groups, Yammer positioning is enterprise groups. Facebook is no threshold, everyone can register. Yammer must be enterprise users, register through the enterprise email. It targets a segmentation field, enterprise users. From this point of view, Yammer is whole closed, local open, provide personalized SNS platform for each enterprise, is "working version of Facebook".

Express state of Yammer to colleagues at any time is: what I am working on. So Yammer is essentially a SNS tool that can make the job easier and more efficient.

Function orientation of Yammer

The theme of Yammer is what are you busy with work. This is a guide, let you distribute colleague work state, organizations to discuss originality, ask questions and share links and other information. From this Angle, Yammer for each enterprise established an internal knowledge base, KM, save all the employee files here and question and answer dialogue record.

It does not limit the words, can add photos, documents, and video. Facilitate the entire organization complete knowledge sharing in a convenient platform, transmission of the experience, upgrades of the wisdom.

Companies often have different project team, through Yammer can do time management work based on project, team members can above for day plan, weekly and monthly plan, etc. Every day work content can be updated live, management staff can understand the developer's research and development progress.

Full text search and tag function strengthen thef the convenience and systematic of knowledge management. Through different labels, the staff can see different classification knowledge base, study knowledge; Through the full text search function, can search state of past users upload documents content. Yammer full text search support the content of Word full text search, it was convenient to find relevant documents.

Yammer need to implement operation

The characteristics of the Yammer makes enterprise's Yammer need an independent management of the personnel familiar with knowledge of implementation of the operation, operation personnel will "label change" all documents question and answer, reasonable organization and manage upload documents, form a internal enterprise "knowledge base system".

In the enterprise work plan coordination, project managers should mandatory project researchers use Yammer type in "week program" or "work plan", so it can be convenient for managers check the the working state of employees at any time.

The purpose of Yammer is to make work more efficiently, if the user information published not through the standard, it is likely to lead to employees work efficiency much lower, so Yammer in enterprise needs implementation operation.

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