As I see from your Software log, there is Partition config set as "Device not boot enabled":
Quote:
Partition config : (0x40) 01000000
Boot partition enable : Device not boot enabled (default)
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but accordingly to Live Log from the Support Area should be the next:
Quote:
Partition config : 01001000
Boot partition enable : Boot partition 1 (Bus width = 1Bit)
Boot ACK : Boot acknowledge sent during boot operation Bit
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Please set correct value and try to put the device into Download (Emergency) Mode.